Sports footwear giant Reebok has decided to end its partnership with CrossFit Inc. later this year following an insensitive comment by the fitness organization's chief executive concerning protests against racial injustice roiling the US. Reebok has also contributed the majority of prize purses for CrossFit Games podium finishers during their partnership. “Our partnership with CrossFit HQ comes to an end later this year. Airrosti has many strong partnerships with CrossFit facilities across the country. Esses Cookies nos permitem coletar alguns dados pessoais sobre você, como sua ID exclusiva atribuída ao seu dispositivo, endereço de IP, tipo de dispositivo e navegador, conteúdos visualizados ou outras ações realizadas usando nossos serviços, país e idioma selecionados, entre outros. But you know what? However, there are many other great partnerships you can develop both locally and nationally. ", The announcement came after Glassman tweeted at the Institute for Health Metrics and Evaluation on Saturday, responding to a statement that "racism and discrimination are critical public health issues that demand an urgent response. “Our partnership with CrossFit HQ comes to an end later this year,” Reebok said in a statement sent to Footwear News. BOSTON – January 21, 2020 — Today, Reebok officially announced its global partnership with Grammy nominated global superstar Khalid. We will fulfill our remaining contractual obligations in 2020." That makes you a really shitty person. “Recently, we have been in discussions regarding a new agreement, however, in light of recent events, we have made the decision to end our partnership with CrossFit HQ,” Reebok said in a statement. “Our partnership with CrossFit HQ comes to an end later this year. After CrossFit CEO Greg Glassman made an insensitive remark about George Floyd on Twitter yesterday evening, Reebok has ended its partnership with the organization. Thank you for introducing me to fitness. amp video_youtube Jun 7. bookmark_border. After the backlash, CrossFit posted a statement on behalf of Glassman. CrossFit CEO Greg Glassman tweeted “It’s FLOYD-19” in response to a tweet from the Institute for Health Metrics and Evaluation classifying racism and discrimination as a public health issue. Here’s another example: We partnered up with a local company that offers healthy meal delivery service. Reebok ends partnership with CrossFit. Reebok will end its partnership with CrossFit when it expires later this year, Reebok said in a statement. Do you understand that? Shop Reebok's men’s & women's CrossFit shoes today. Reebok is committed to getting people to commit to fitness. User @Mekebab responded, “Crossfit went from a global community to a far right conspiracist far right American enabling entity. Quarantine alone is 'accompanied in every age and under all political regimes by an undercurrent of suspicion, distrust, and riots.' “Our partnership with CrossFit HQ comes to an end later this year. Adidas' Acquisition of Reebok Was a 'Failure From the Start' -- Who Could Be Its New Owner? Never thought that could be. Thank you for introducing me to fitness. When a new partnership between CrossFit and Reebok was announced last November, it wasn't at all clear how this would affect the global CrossFit community -- and as a result, plenty of hand-wringing ensued. All rights reserved. Recently, we have been in discussions regarding a new agreement, however, in light of recent events, we have made the decision to end our partnership with CrossFit HQ. After CrossFit CEO Greg Glassman made an … CrossFit CEO Greg Glassman tweeted “It’s FLOYD-19” in response to a tweet from the Institute for Health Metrics and Evaluation classifying racism and discrimination as a public health issue. WordPress.com VIP. The tweets sparked backlash against the company's CEO from athletes and gym owners on social media. "You're doing your best to brand us as racist and you know it's bullshit. It started out so well. The sportswear giant said in a statement: “Our partnership with CrossFit … By linking to Reebok.com, you will have access to the internet's largest available inventory of Reebok sports & fitness products for men, women, and kids. Reebok and gyms across the country have announced that they are ending their partnerships with CrossFit after the company's silence on police brutality and founder Greg Glassman's racist tweets about George Floyd's death. Reebok and hundreds of athletes have cut ties with CrossFit after founder Greg Glassman tweeted 'it's FLOYD-19' on Sunday in response to an Institute for Health Metrics and Evaluation tweet. In addition to our partnership with CrossFit, Reebok is also the official outfitter of the NHL. We owe this to the CrossFit Games competitors, fans and the community.”, The statement continued, “What doesn’t change is our commitment and dedication to CrossFitters and the passionate CrossFit community. After all, there's always reason to be wary of big corporate interests, right? Reebok seems to have struck a gold mine in their partnership with Crossfit, targeting a group of consumers who often post pictures with their gear, greatly boosting the brand’s image in the community. Your response to the current movement to end systemic racism and police brutality is completely unacceptable and does not align with our values or beliefs,” the letter read. Reebok says it will end its partnership with CrossFit after it fulfills its current contract obligation as the title sponsor for the 2020 CrossFit Games. I am ashamed of you," he added. Adidas Is Releasing a Bold Green Colorway of Pharrell Williams’ Acclaimed Hu NMD Before Christmas, Aku Hunting Footwear Will Debut in North America in 2021, A Bape x Reebok Club C Is Coming Soon -- and There's One Place You Can Get a Pair. Highlights of our affiliate program are: 7% commission on all sales Reebok released the following statement after Glassman’s comments. https://www.buzzfeednews.com/.../reebok-partnership-crossfit-george-floyd Reebok ends its partnership with fitness brand CrossFit, launching a series of cancellations by joint ventures and athletes.The separation follows the insensitive tweet of CrossFit founder Greg Glassman.. After the Health Metric and Assessment Agency classified racism as a public health issue, Glassman asked, … Top coverage. And some CrossFit boxes have already done so. Reebok backs every one of you by creating Cross Training gear that supports your form. We owe this to the CrossFit Games competitors, fans and the community. We’re so thankful for the strong bonds we’ve created with coaches, box owners and athletes around the world over the past 10 years. Adidas ' Acquisition of reebok was by far the biggest success I ’ ve had referral/affiliate. Crossfit founder and … Click here to read the full article percent growth on social media in 15.. I ’ ve had in referral/affiliate marketing with CrossFit Inc Floyd and the community para mais., not racist but a mistake locally and nationally fans and the CrossFit community not... Plans to drop a partnership with CrossFit over the insensitive Tweet read the full article a! Brand partnership with CrossFit Inc Schuhe, Kleidung und vieles mehr regimes by undercurrent! 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